Oyu Tolgoi is one of Mongolia’s largest and most strategically important mining projects. Whyze was selected as a Media and PR advisory partner to support its communications through strategic storytelling and multimedia content.

• PR & communications strategy
• Content strategy & production
• Social media video series development
• TV campaign conceptualization
• Employer branding content

2025 - Present

"Let's read" is a reading initiative by the Asia Foundation (TAF) directed at the parents and caretakers of children aged 0-5. Implemented by multiple partners, the campaign aims to communicate the importance of reading to children at this developmentally critical stage. Whyze developed the Mongolian brand identity & communications strategy for the campaign and continues working with TAF to implement the campaign until today.

● Brand identity development (Name, logo & tagline)

● Communications strategy and plan

2022 - present

Accelerator Labs identify, test, and pilot innovative grassroots solutions to a portfolio of complex challenges spanning poverty alleviation, climate action, and accountable governance.

● Campaign concept development

● Slogan & messaging

● Social media campaign strategy & plan

● Brand identity design & visual identity

● Communication visuals

2022

Vega City is a large-scale residential development by NCD Group. Whyze developed the overarching marketing concept for the project, aligning strategy, research insights, and creative direction across multiple buyer segments and sales phases.

• Master marketing concept development
• Campaign strategy across buyer segments & sales phases
• Market research integration (with MMCG)
• Social media content concepts & copywriting
• Value proposition & lifestyle positioning

2020