Xacbank is one of the leading banking institutions in Mongolia. Since 2020, Whyze agency has been providing strategy and copywriting support to Xacbank's marketing team on various campaigns including the 2023 IPO campaign, helping develop key messages, communication strategies and plans.

● Key message development
● Campaign concept development
● Slogan & copywriting

2020-2023

"Let's read" is an initiative by the Asia Foundation directed at the parents and caretakers of children aged 0-5. Its aim is to communicate the importance of reading to children at this developmentally critical stage. Whyze developed the Mongolian brand identity & communications strategy for the campaign and continues to work with TAF in implementing the awareness campaign.

● Brand identity development (Name, logo & tagline)
● Communications strategy & marketing plan
● Campaign management

2022 - Present

Storepay is Mongolia's leading buy-now-pay-later service. Whyze agency supported Storepay on the launch of their utility token SPC on the Mongolian market.

● Whitepaper copywriting (English & Mongolian)
● Key message development
● Brand strategy & positioning

2021

Golden Gobi is Mongolia's first chocolate factory. As an EBRD consultant, Whyze agency provided a 3-month consultancy that resulted in the creation of a new Golden Gobi product for the domestic market.

● Key message development
● Brand strategy & positioning
● Marketing strategy
● New brand development

2021

BNI is the world's leading professional business referral network. Newly opened in Mongolia, BNI is working with Whyze to develop its market message strategy, communications plan and positioning.

● Key message development
● Campaign concept development
● Social media consultancy

2022

Rentpay is a new startup founded to make rentals easier for both tenants and landlords, by providing rental loans to tenants. Whyze team provided brand strategy, key message development and market positioning strategy for Rentpay's market launch.

● Key message development
● Brand strategy & positioning
● Communications strategy

2022

Whyze worked with Brainstorm agency in rebranding the former "Seruuleg" institute to Nomera Institute. The newly branded Nomera institute is focused on instilling 21st century skills in students, with emphasis on practical skills such as entrepreneurship and startup management. Whyze developed the key message for the new institute that conveyed their focus on encouraging and developing disruptive thinkers that challenged the norm.

● Key message development

● Brand strategy & positioning

2021