Digital Literacy

The "Digital Literacy" social media campaign partnered with the UNDP Accelerator Labs in a pilot test market initiative.

In this project, we have introduced two characters named "Tsahimaa" and "Tsahimjav" to enable direct communication with individuals. These characters serve as a means for people to ask questions related to social media platforms and their appropriate utilization

  • UNDP Accelerator Labs

  • Campaign strategy, communication and concept development

  • 2022.05.26- 2022.07.31

Visual contents