Whyze agency is implementing the “Story time” campaign in the scope of “Let’s read” project of The Asia Foundation. We are cooperating in the project with the aim of making an awareness about how reading books will make a positive impact on children's intelligence and lead to a behavior of reading with children for 15 minutes a night, as well as promoting the “Let’s Read Asia” digital book reading application.
Story time - 15 minutes
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Client: The Asia Foundation
Funder: Lorinet Foundation
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Campaign strategy, communication and concept development
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2022.01-2023.12.31
Visual contents
Campaign Ambassadors
The campaign has partnered with three influential mom bloggers on social media to amplify the reach and impact of our campaign messages.
“Big bed“ event
We've successfully hosted the "Big Bed" event for children aged 0-5 and their parents/caregivers. Each time, professional storytellers have led captivating storytelling sessions, and we've offered a variety of engaging activities, such as theatrical plays and magic performances. These events have provided hundreds of children with thrilling and memorable experiences.
Session 1: The Fine Arts Zanabazar Museum
Session 2: Shangri la mall
Session 3: Kaidu mall
Radio show
We have established numerous collaborations for the project, and as part of our promotional efforts, we've created a radio show tailored specifically for parents and teachers of children aged 0-5.
To raise awareness about the significance of reading with children, we've invited professional storytellers, educators, and children's book editors to share their valuable experiences during the show.
Partner: Creative Radio 100.9